| Professional(Social Media) |
- Essential: MBA, PG Diploma, Master Diploma, MA, MSC in Media Public Relations, Mass Communication, communications management, media and entertainment, advertising, PR/Graduate degree with the experience of Marketing / Social Media Promotions from a government recognized university/ institution.
- Desirable: Minimum 2 years of post-qualification experience in handling social and digital media in Govt./PSU/reputed Private Sector Organizations with relevant work experience.
- Experience:
– Create high quality content for social and digital media (such as Linkedln, Instagram, Facebook, Website, Marketing e-mails) and ensure a strong brand TNTPO is built (increase in brand visibility).
– Create a comprehensive digital marketing plan for each event including plan for marketing and branding for pre-vent, during event and post event activities.
– Ensure followers are doubled on all social and digital media platforms by increasing visibility through regular activities.
– Using media analytics, analyze inputs and create strategy for marketing and branding activities, customer satisfaction and understand brand image.
– Stay up to date on current trends and social media algorithms changes. Extensive research to identify emerging trends and suggest strategies in Line with the organization’s vision.
– Conduct competitor analysis, identify key gaps and areas of improvement.
– Create SOPs for all Social & Digital Media related processes
– Working Portfolio of Content Creation (Profile shall be attached)
– Writing, reviewing, editing and updating content for company websites blogs, Marketing materials & media platforms.
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| Professional(IT) |
- Essential: Any Degree in Computer Science / Information Technology / Electronic and communication from Government recognized University / Institution.
- Experience: Minimum 2 years of post-qualification experience in Information Technology in Govt./PSU/reputed Private Sector Organizations with relevant work experience
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| Marketing Professional – I (Business Development) |
- Essential: MBA /PG Diploma in Management in Marketing or International Business / Graduate degree with strong skills in marketing field from a government recognized university/ institution. Preference will be given to candidates who have obtained their qualification from institutions ranked among the top 30 in NIRF ranking (Management ranking of 2023).
- Desirable: Minimum in 5 years of post – qualification experience in marketing strategy, sales, or business development in Govt./PSU/reputed Private Sector Organizations with relevant work experience.
- Experience: – Conduct market research and identify business opportunities for growth, potential revenue streams and business threats for domestic fairs and exhibitions.
– Stay updated on the market trends, and competitors, to identify, and develop the organisation’s unique selling propositions and differentiators, to target strategic growth opportunities to increase business in domestic fairs and exhibitions.
– Ensure collaborations and alliances with trade promotion organisations and industry bodies that create mutually beneficial opportunities for the organization and build and maintain strong, long-lasting customer relationships
– Attending other fairs and exhibition, and conduct gap analysis and provide feedback on current market and creative trends.
– Create and regularly update online database of exhibitors, vendors for increasing presence and reach of existing fairs and exhibitions.
– Collaborate with other departments to share requisites with them such as Media, IT, Event Management.
– Ensure usage of CRM systems for effective recording, analysis and decision making. – Develop and sustain client relationship with key accounts.
– Revenue realization by achieving the set target within the given time frame.
– Create SOPs for all domestic fairs/exhibitions/events related processes.
– Organize venue visit for the Organizers.
– Present Profile Portfolio (shall be attached)
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| Marketing Professional – II (Customer Relationship) |
- Essential: MBA /PG Diploma in Management in Marketing or International Business / Graduate degree with strong skills in marketing field from a government recognized university/ institution. Preference will be given to candidates who have obtained their qualification from institutions ranked among the top 30 in NIRF ranking (Management ranking of 2023).
- Desirable:Minimum in 5 years of post – qualification experience in customer relationship management, marketing, sales or business development in Govt./PSU/reputed Private Sector Organizations with relevant work experience
- Experience: – Build and maintain strong, long-lasting relationships with clients through regular communication, meetings and interactions.
– Oversee and manage customer accounts, handle queries and resolve customer concerns, and issues in a timely and effective manner, ensuring customer satisfaction.
– Stay updated on the facility and the services being provided, ensuring the ability to offer relevant solutions.
– Identify opportunities to expand the relationship with existing customers by promoting additional information that align with their needs.
– Gather feedback from customers to understand their experiences and preferences and relay this information to relevant divisions for taking necessary improvement measures. – Generate reports and analyze customer data to identify trends and opportunities for improvement in customer satisfaction.
– Collaborate with other business development division to align strategies and initiative that are customer centric.
– Create SOPs for all customer relationship desk related processes.
– Strong foothold in creating Customer base / Networking / Marketing skill.
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